An Ethical Guide To Buying Cosmetics

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We lead busy lives and researching every item in the supermarket would be exhausting. Thankfully The Ethical Consumer Group has done the work for us. Their Shop Ethical guide is a comprehensive look at thousands of companies and where they stand on issues such as deforestation, carbon footprint, child labour, palm oil, price fixing, misleading information and more.


A quick squiz on their site revealed they have called for a boycott on beauty companies including L’Oreal and The Body Shop. It got me thinking about where my favourite brands stood on the list.

The Big Tick Of Approval

The following brands meet Shop Ethical standards (although some have criticisms):

  • Lush
  • Innoxa
  • Trilogy
  • Botani
  • Sukin
  • Natio
  • The Purist Company (Alchemy and Akin)
  • Face of Australia (owned by Ross Company ) has also received a tick of approval. However, the Ross Company has been accused of “marketing nano sunscreen ingredients as ‘non-nano’ and ‘nanoparticle-free’.”
  • Natures Organics has had some criticisms over its name and how organic its ingredients are. Also some of their products contain palm oil. Here’s what Shop Ethical has to say on palm oil.
  • Inika Cosmetics has no information on their website regarding its mica-sourcing policy. Unfortunately, much of the world’s mica comes from India where child labour has been found in the supply chain.
  • Moogoo – In 2011 and 2010 there were complaints they breached advertising codes.
If only it all cosmetic companies were as good and pretty as a rainbow daisy.

If only all cosmetic companies were as pretty as a rainbow daisy.

Not Enough Information

There are some brands that Shop Ethical can’t judge due to lack of information. They are:

  • Australis
  • Mode

Is there another brand you are interested in? Let us know in the comments below

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